Palette
Warm Ink#140A10 · base
Charcoal Raise#1E1016 · surface
Lovescape Rose#FF5C8A · primary
Deep Rose#E63E73 · contrast
Dawn Blush#FFB7C8 · accent
Off-white#FBF3EF · light
Typography
Wordmark - Hanken Grotesque
Lovescape
Geometric-humanist sans · 600 / 700
tracking -2% · "scape" set in Rose 700
Voice / tagline - Playfair Display
the horizon
Italic 400 · high-contrast display cut
used sparingly for warmth & editorial trust
Concept
A heart rising on a horizon - "情感的地平线".
scape = 景观 / 地平线. The mark reads a geometric heart cresting a soft horizon like a rising sun - the moment of being seen at dawn. Aesop-grade restraint and the warm approachability of companionship brands, grounded in Lovescape's signature rose. Concentric dawn-arcs and reflection ticks give warmth without cheap glow; everything is geometrically precise with room to breathe.
SVG-native mark (paths + arcs) ready for pixel2motion: heart can "rise", arcs ripple, line draws on. Wordmark shown live in Hanken Grotesque - final master will be outlined / vectorized.