Lovescape · Brand Identity

Direction C - Ligature Heart

Concept · 字内之心
The heart lives inside the word
Editorial serif · monoline mark
Primary Lockup
L vescape
AI Companion · Premium Intimacy
Logomark
The "o" of Love · a single-stroke heart
70px
44px
24px
Light / Blush Ground
L vescape
AI Companion · Premium Intimacy
App Icon / Favicon
iOS · Dark Tile
iOS · Pink Tile
64
40
16
Favicon · 64 / 40 / 16px
Palette · Type · Concept
Palette
Warm Ink#140A10 · base
Signature Pink#FF5C8A · primary
Pink Lift#FF7AA2 · tint
Warm Rose#C24A66 · duo end
Champagne#E8C9A8 · sole accent
Blush Paper#FBF3F0 · light gnd
Typography
Wordmark / Display
Playfair Display
Medium 500 · italic for emphasis · letter-spacing −0.6%.
终稿会描边轮廓化 (outlined)。
UI / Caption
Space Grotesk
Medium 500 · tracking +0.5em on caps.
Concept · 字内之心

符号不外挂,活在字里。Love 的那枚 “o” 被替换成一颗用单线连续笔画描出的心——一笔回环,既是圆润的字母 o,也是心形。

笔画底部不收成尖角,而是经一段柔化的谷底缓缓合拢,呼应 -scape(情感场域 / 景观)的圆融。粉做克制双色调:横向由签名粉过渡到暖玫瑰,禁紫禁蓝。

logomark = 从字标里抽出的同一枚 “o-heart” 全矢量单线,便于 pixel2motion 做一笔描绘 (draw-on) 动效。